At Cogna, we're working hard to solve the productivity crisis. Lagging productivity is the biggest barrier to economic growth and a major obstacle to addressing our most important issues, such as climate change, healthcare, and social equality.
But it’s not a single problem that can be tackled with a silver-bullet solution, it’s the accumulation of millions of highly specific, context-driven challenges across every facet of every organisation that have to be addressed on their own terms.
Cogna is on a mission to solve this very complex problem. We’re creating an AI-powered platform to understand these inefficiencies within customers’ operating models, to define the requirements, and develop the software itself in a fully automated way. The result is high-quality, precision software at scale.
Since our launch in May 2023, we’ve already seen significant traction and customer revenue that outpaces most companies at our stage. We’re backed by top VCs, including Notion Capital and Hoxton Ventures, and we’re growing our world-class team - ex Google, Microsoft, Palantir - to take us to the next level on our mission.
This is more than a job, it’s an opportunity to be part of something genuinely transformative. Are you up for the challenge?
Overview
We’re looking for a versatile and results-driven marketing generalist with a strong focus on product marketing to join our dynamic team. As the first marketing hire, you will play a pivotal role in defining and executing our marketing strategy, driving awareness and growth in key sectors (enterprise, public sector, C-suites) and positioning us as a regional champion. This role requires a blend of traditional marketing skills and growth hacking techniques to drive customer acquisition, engagement, and retention. You will work closely with the sales team to create messaging and marketing assets that directly support our sales motion and help expand our footprint in enterprise and public sector markets.
What you’ll do
- Design and implement data-driven growth marketing strategies, including multi-channel campaigns, to meet business goals and boost brand awareness.
- Create and manage marketing assets (use cases, case studies, testimonials) while maintaining a consistent brand identity aligned with company values across all channels.
- Collaborate with external agencies to refine brand positioning, visual identity, and messaging, and manage external agencies for marketing and PR support.
- Conduct market research to understand customer needs and market trends, including customer segmentation analysis, using insights to inform marketing strategies and ensure alignment with cross-functional teams (product, sales, customer support, talent).
- Lead initiatives to establish the company as a thought leader in the SaaS and custom software space, creating content and organising events that resonate with C-suites and technical audiences.
- Track and analyze marketing performance metrics, providing regular reports and actionable insights to stakeholders.
- Drive employer branding efforts to position us as a destination for top technical talent, including content and campaigns that highlight our innovative culture, technology, and growth.
What we’re looking for
- 7+ years of experience in marketing roles, with a significant focus on product marketing.
- Degree in Marketing, Business, or a related field, or equivalent experience.
- Strong understanding of brand, marketing principles and tactics.
- Understanding and experience of implementing formulaic, process-driven approaches to marketing.
- Experience marketing to enterprise customers and familiarity with traditional enterprise and the public sector is highly desirable.
- Proven ability to balance high-level strategic marketing vision with hands-on execution of campaigns and initiatives
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Creative thinker with strong problem-solving skills.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Startup experience and a demonstrable interest in AI is desirable.
What we offer
- Competitive salary and share option plan
- 25 days annual leave, plus public holidays
- Excellent pension scheme, matched to 7.5%
- Private healthcare, including family cover and pre-existing conditions
- Flexible hybrid working with 2 days per fortnight in our Farringdon office
- Regular social events and offsites
- Access to a gym and fitness classes in our office building